Million Dollar Homepage Craze - Taking Pixel Ads to the Next Level
There is no doubt that the original UK pixel ad website MillionDollarHomepage.com was a great idea and have succeeded, because it is new and had a human story behind it. Many people believe that the new copycat pixel sites being built every day can not replicate its original success. On the other side, many optimists, in contrast,still see and hope it as a opportunity. Some hosting companies are trying to appeal it strongly to the pointless innocent wannabes by promoting hassleless pixel site development and hosting service. And some scam artists are even trying to sell you their "Know how" ebooks about the pixel ads.
But unfortunatley the true is, that pixel site needs to be promoted just like any other websites to get traffic, which is the the hardest part of all. It will not get attention anymore by just replicating the story or cloning the site, because the content itself is not the real appealing element, therefore making it much more difficult to be promoted.
To create a successful pixel site, it should refine and expand the idea by following at least some or all of the 10 basic rules below:
Create a theme for your website, so it may get attention from the internet community. A simple theme by just adding a prefix or suffix "noun" to the word "pixel" or "milliondollar" like free, women, porn, USA, American, new, christian, penny, dime, etc. will not do the trick. Unfortunately, most pixel sites fail on this from the start.
The site must have a memorable unique top-level domain name.
The domain name should reflect to your site's theme, idea, and business.
For US sites, it is preferable to use more recognized top-level .com domain instead of .net, .org, .biz, etc. for obvious reasons.
Target only the vertical niche market. Remember that the horizontal market has already been taken by the original UK big daddy.
Focus your target audience to a more specific local area as much as possible. Don't try to conquer the World overwhelming with pixels or pixel grids like some sites are trying to do.
The pixel ad content itself should be appealing, dynamic, or both.
Make your site design unique and professional. Don't use the script's default template spamming the internet! Who said the lunch was free?
Should be creative and innovative with an idea that nobody has done before.
Add interactive sticky website elements like news, community, apps, information, etc., because it will be your site's backbone.
Some nice example sites complying with rules above are:
MainClassifieds.com: Example of a website that can use the pixel ad system to replacing the old banner system (complies 5 rules: 2, 3, 4, 5, 10).
MillionDollarState.com: It builds contructions in a virtual city instead of using the pixel ads (complies 5 rules: 1, 4, 7, 8, and 9).
HollywoodWalkofFame.TV: It tries to bring the Hollywood Walk of Fame online by building a Handshakes Club community (complies 8 rules: 1, 2, 3, 5, 6, 7, 8, and 10).
PixelCoffeeHouse.com: It only deals with the coffee industry. (complies 5 rules: 1, 3, 4, 5, and 8)
TimesSquareJobs.com: This is the most innovative and creative idea of all by complying all the 10 rules because it have transformed the pixel ad itself into a dynamic appealing sticky content by focusing on the vertical market (jobs) and targeting the smallest possible audience unit (Times Square, Manhattan, NY).
For long term growth the new pixel site has to provide value to visitors, and not just a fad that captures people's short term interest. Using the 10 basic rules above, the pixel site can be transformed into a long term business by taking it to the next level.
What should you do when designing a business card online
Designing a business card online is not any different from designing one offline. There are a lot of factors to consider to ensure that your business card will serve the purpose that it is intended in the first place.
When designing a business card online you should:
1. Try to design the business card yourself. Nothing like avoiding the charges you have to pay when hiring designers to do the job. Besides, you are your own boss. Nobody will tell or criticize you on what you want attained.
2. Use shadows on texts so that when you use light texts, it will be easier to see even though the background is also light. You would not want your readers squinting their eyes out just to see what is written in your cards.
3. Go for bulks. Did you know that having more quantities printed can save you a lot in printing costs? Many people do not know that by cutting on the amount of printing materials, they are paying more than they think they are. If you compute the overall value, you will see that you actually save more by printing more copies.
4. Opt for UV coating. UV coats for cards give them longer protection and color life. Business cards do not just serve as one day cards. For sure, you will want them to last longer so people will be able to use them for quite sometime.
5. Try out different business card design and layout. The design you want may not go with the image you have chosen. Try experimenting with various designs so you will get to see which one will look best combined together.
6. Convert to gray scale. This will give your cards a unique look that will differentiate it from other typical looking business cards. Gray scale tends to look good with color texts too. The colors are more emphasized.
7. Leave blanks. This provides simplicity – white space. This factor is especially needed if your business card is full of graphic and designs. By leaving some space, you give readers a chance to breathe from all that is being shown to them.
If you do not get the design you want, you are probably better off hiring experts to do the job for you. They can do this online too. All you have to do is approve the final draft and get them from a printer near you.
Creating a business card is made easy nowadays. All you have to do is think of something that is eye-catching enough.
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Clip art lives
It is said that images can capture a person's attention more than words.
This is especially true in the image-conscious market of today. With all the images being presented to the people everyday, the perfect image can grab the attention of a potential customer faster than any lines.
If selected cleverly, striking clip arts will add flavor to your marketing effort without you sheding some money for it.
Using clip art to do the marketing for you.
Put clip art images in emails. Find an image or design that will support your purpose what you want to communicate. For sure, there will always be one image that can convey your message. Be it humorous, serious or plain professional.
Something people will remember you by. Being overly pretty is a turn off in business. So is being too vulgar. A wise idea is to try and change your choices often. This will make you not so predictable. Have an assortment of images ready but be sure they express the same concept.
Use clip art in a presentation. In Power Point, there are a variety of pictures, sounds and video clips to choose from. All these can easily be inserted into slides. Create your own clip art slide show that explains about how your company work and other related stuff. You can get the attention of your readers and get them to listen to what you have to say.
Less is actually more. As much as possible, do not use as many clip art as you want. Although they can add some variety, that does not mean that they will be effective. Sometimes over usage will make everything seem busy. When this happens, you will lose your message.
Focus on your message and target customers. Select something that will give highlight to your message. It needs to be parallel to the tone and purpose of your message. Make sure the method, palette and theme of your images is fitting for your wares and branding. Choose your own style and theme and try to stick with it.
Organize your clip art. Each time you choose a new image, mark and then store it in a folder on your hard drive.
When used properly, clip art can help you in promoting your business. They will serve as an alternative source of marketing you would not get anywhere else.
Try them out and see how they work.
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